Case Study Assignment Example | Topics and Well Written Essays - 250 words - 5

Case Study - Assignment Example Second priority should be given to children as they stand a higher chance of survival. Moreover, they have a lot to achieve in life as compared to elderly who may as well not survive even after the vaccine. On personal reflection, caring for a patient diagnosed with HIV can be of significant challenge. Even after the patient has been found positive for the disease, the patient might not want the information disclosed to the family. On the other hand, the family faces a great risk as it is easier to contracting the disease during the nursing period from the patient. This brings a great fight between code of ethics and personal conscience or compassion. The patient’s confidentiality is important but with utilitarianism, defying the code of ethics is what will bring the great good for the majority. The patient needs to be convinced that making the condition known to family will be of great benefit to all of them. This will help the patient get appropriate care. It will also assist the family stay

Summer Love by Carlisle Naudyn Caroro Essay Example for Free

Summer Love by Carlisle Naudyn Caroro Essay Ice cream on a hot day. Going to the beach. Sleepless nights. Good hair days. Taking a leisure walk along the boulevard. ILC 2013 in Metro Manila. A Hong Kong Disneyland spree. Frolicking under the sun and simply living in that moment—just a few of the things I planned for my summer bucket list. My thoughts were more tangled than the students around me as we gather for our Commencement Exercises. My left eye got badly infected and turned crimson red, the main reason I never had the chance to present with my class. I climbed up the stage, got my award as the standing 1st Honor and got teary-eyed (not because I was in a sentimental condition but because I can barely open my left eye). Having my eye infected made me dislike the start-off of my summer. Well, I won’t say I am lucky. But indeed, I was blessed that the infection nursed back to normal the next day. Now, I can clearly see God’s beautifully engineered creations. And finally! This is SUMMER. We had school finished early. My family spent the Holy Week at home. We had our Lenten Diet and we never planned to go out somewhere until the week’s done. I’ve got nine weeks to enjoy summer and without a doubt, I’ve got all the time. I looked back on my summer bucket list, read it all throughout. Undeniably, my summer didn’t turned out to be the way I wanted it to be. The first of April, I got myself enrolled in a summer voice class in Silliman University College of Performing Visual Arts—which is actually, not a part of my summer bucket list. Classes will be starting on the 10th but my schedule would be starting on the 16th. It’s still a little bit early. I was uncertain to do so since my sister isn’t with me anymore. I started attending summer classes in SU since I was 9 years old. With my sister whose in college right now. I was sort of afraid going there alone. That is why I got doubts in doing so but since music is what my heart screams for, I went for it. My parents both worked in a state college and they will be having a seminar in Bacolod on the 10th. Two by two thoughts conquered my mind if one way or another, I should go or not. Well, Bacolod is still a strange and unfamiliar place for me since I haven’t been there plus it’s in Region VI. Yet my determination to travel pushed me to explore more on some unknown shores and that while I’m still young and my knees are still strong, I have to GO. So that’s it, we traveled to Bacolod with the company of my parents’ officemates. 9th of April, we headed to Dumaguete City and traveled by land (Well, because air flights cause too much expense) My patience lengthened ‘cause I have to sit on a bus for freaking 7 hours which I’m not really used to. We stopped by several bus terminals and a huge one with a food chain to take lunch. Then, went on. A feeling of astonishment showed in my face ‘because a huge mall was standing just in front of the hotel, Gaisano Bacolod Mall. I got myself indulged in a movie house, watched Star Cinema’s two of the recent successful movies—It Takes A Man A Woman and Must Be Love, both actually deserved a standing ovation. I as well got the chance of going to SM Bacolod. It was there my Mama bought me a new-fangled LG phone and beyond doubt, I was happy. Witnessing the dancing lights, the busy crowd in the amazing Panaad Festival was one of a kind. I got myself camera-captured in many of the native booths. I got myself pretty awed too, in Mambukal Resort. The beauty of the falls, the warm sound of the flowing river and the diverse kinds of butterflies in their sanctuary truly caught my eyes. Bacolod, the city of smiles (which is true), gave me a wondrous experience and I really wanted to live there but there are too many alien coasts I have to explore. I bid Adieu to Bacolod and continued my journey. The 16th of April came and my first class started. I went there alone, by the way and I was kind of proud of myself. I still have 2 upcoming classes on the 23rd and on the 30th which means I still have to be more independent. Eating alone at Mc Donald’s, walking to school alone and riding a fast craft to and fro all alone proved it. Within the leisure days, I stayed at home and there were days I met with a couple of friends from my YFC community. I was undoubtedly fortunate that Palarong Pambansa 2013 was held in Dumaguete and the date falls exactly on the week I’m having my second classes. So, I had the chance of witnessing Philippines’ best athletes play around courts and fields. Lucky, indeed. Then came May. The house was a bit of busy since fiesta’s fast approaching. I was actually overwhelmed when the day of the fiesta arrived, just the mere fact of families and friends coming over our house, the food and the moments. A day after the fiesta celebration, I went back to Dumaguete to have my progress recital. My Nanay accompanied me since my mother’s busy taking good care of my father, which is actually in bed for how many days. A feeling of anxiety conquered my whole body that day because I will be rendering a version of Les Miserables ‘On My Own’. I ran into students just like me. They had their stories and I can see it by the way they look and among the many of them, I was caught by a good-looking lad who had a freaking amazing voice. Sincerely I was a little bit boosted and inspired that somehow somewhere there are still good-looking guys who are passionate in music. *wink* I would say I did a great job singing that moment cause I got a feeling of 100% satisfaction. I really had quite a successful day. The next day, my father got confined in Perpetual Succour Hospital for a week in Cebu. I had to be there to accompany my mother. I traveled all alone—another proof of my independence. I was a little bit troubled that my mother won’t allow me to perform in our last summer recital since my family had expenses the past days. It has been my lifelong dream to perform in front a huge crowd and just give happiness and inspiration to young people like me. Yet after we went home, the heavens granted my prayers and my mother gave me the consent. It was May 14 when Papa got confined again in Holy Child Hospital in Dumaguete due to his dialysis sessions. Actually, every time I look at my father’s face, I feel down and I just want to cry but I have to be strong. So, my family stayed in Dumaguete for a week after the elections. While they were busy taking care of my father, I was as well busy going to Silliman COPVA to have rehearsals for our final performance. I wasn’t aware of the costume we had to use for the act and I didn’t bring any back home. My mom was in a full support condition and gave me all the things I needed. We had a 2-day show. We performed a Glee-song medley. The first one was a success. I got teary-eyed singing â€Å"Keep Holding On† since my family was absent on the performance. But the show must go on and by the way, I knew the name of the â€Å"good-looking lad with the freaking amazing voice† and I got the courage to talk to him. 5 points! We became friends and yes, I was happy. The last day, my mother was there and my fighting spirit got braver and I performed like it was the last performance of my life. Moreover, I fished some friends. I spent the following days on my cousin’s home and my grandpa’s since they’re having a fiesta celebration. I’ve had memorable experiences with my family which I haven’t experience a year ago due to some busy days. On the 28th and 29th, the Almighty conquered our province when we had our CFC-YFC ProvCon themed â€Å"iFollow†. The experience was beyond priceless that whenever I raised my hand to sing and worship, I feel saved and redeemed and that’s how powerful God’s grace is. I’m not luck indeed but I’m blessed and highly-favored that the last few days of my summer was spent to exalt the Almighty’s name. So that’s it. I didn’t have chances to go to beaches but I had the chance to be in the city of smiles.

Kate Chopins The Story of an Hour Essay -- The Story of an Hour 2014

In the era in which this short story was written, marriage was viewed differently as people view it today. Chopin is probably expressing her view on marriage through the character of Mrs. Mallard and her actions upon discovering that her husband had just past away. This was a time where woman were considered second hand citizens compared to men and where men may have voiced their authority and influence on their wife, not really giving them a chance to have their own opinion. Where in Mrs. Mallard's case may have caused her to bottle up her negative feelings of her husband. Chopin does not write much on how Mrs. Mallard felt during the marriage but she hinted that she was not very happy with it, she mentioned, "And yet she had loved him sometimes" (Chopin 537). It seemed that they had a rocky relationship, if she had only loved him sometimes, and in a time where divorce was practically unheard of and considered an abomination, the only way out of an unstable marriage was through the death of a spouse. So when she had received the message of her husbands accident, she acted w...

Advanced Project Procurement

With the increased globalization, competition and complexity in global supply chains, more companies have realized that supply chain management is critical to the optimal organizations overall operation. It is not longer just the responsibility of the warehouse manager and logistics director. In the past, many organizations didn’t manage their supply chains they left that up to the suppliers. Usually the supply chain planning, marketing, production and inventory management in most organizations operated as separate departments (Stevenson, 2009). Businesses have recognized the strategic importance and the need for effect and efficient supply chains in operations management (Stevenson, 2009). Assessment As Vice President of Operation my assessment of the battery shortage problem is that SDX are not fulfilling their obligation under the contract. The contract states â€Å"the supplier is expected to achieve a 100 percent service rate† (Benton, p. 456). The current supply of batteries is a 20-day supply this is 70 days short the supply when normal should be a 90 day supply. There has not been a shipment in two months this lead me to believe that SDX are not making Butler a priority shipment. The action taken is to request a meeting with the attorneys to review the contract, because at this point it is a breach in contract. The contract also states that the product prices are fixed for the term of the agreement and a sixty day notice must be given before a price change can occur. SDX did not notify the Butler Operations to alert us of this change. Therefore, this is another breach in contract the SDX company has determine on its own that the contract is null and void. This is not good business practice and creates a problem with Butler’s ability to supply the customer base effectively. Buyer Selection Purchasing involves buying the raw materials, supplies, and components for the organization. The activities associated with it include selecting and qualifying suppliers, rating supplier performance, negotiating contracts, comparing price, quality and service, sourcing. A key and perhaps the most important process of the purchasing function is the efficient selection of suppliers, because it brings significant savings for the organization. The objective of the supplier selection process is to reduce risk and maximize the total value for the buyer, and it involves considering a series of strategic variables. Conclusion In conclusion, focusing on selecting only the best suppliers possible will make a major contribution to the competitiveness of the entire organization. This main task requires careful evaluation, selection, and continuous measurement of the suppliers that provide the goods and services that help satisfy the needs of an organization’s final customers. In other words, once a supplier is selected, the focus must shift from supplier evaluation to the continuous measurement of supplier performance. An organization must have the tools to measure, manage, and develop the performance of its supply base.

Knights in Medieval Europe Essay

Knights were the most advanced fighting unit of the Middle Ages. Developed mainly by Charles Martel, they were horsemen, armored and carrying swords. By definition, a Knight was a mounted warrior in the service of his liege-lord (Snell, â€Å"Defining the Knight†, Knight Life, Internet). He they would generally receive a fief in exchange for their services. But Knights also became important as a symbol of honor, nobility (in the moral sense of the word), and loyalty towards the sovereign. Who could become a Knight? They were often sons of nobles, but could also be mercenaries. The traditional Knights, those who fought for their Lord and for pride and King and Country etc. often despised the mercenary knights (MacDonald, 7), who would easily switch allegiances to whoever would pay the most. These noble sons would be sent to another Knight’s court for a long period of time, usually when they were 6 or 7 years old. Before that, they would have been playing war games with other boys, which was important to induce a fighting spirit (MacDonald, 11). They would then become a page there until they reached puberty. A page’s duties included all of the most menial tasksrunning messages around the castle, helping the servants wash the dishes and clean clothes, and other such things. Once the boy reached puberty, he would become a squire. As a squire, his duties would include maintaining his master Knight’s armor, and accompanying him on horseback (one of the first skills the young squire would learn) everywhere he went. He would carry the baggage, and maintain the armor and weapons when on campaign, or at tournaments. During this time he would also be taught the arts of swordsmanship, archery, horseback riding, and other knightly skills (Encarta, â€Å"Chevalerie†). He would also learn how to put on and wear armor, and to be comfortable with it. Most knights even had to learn to do handstands in their armor, because they needed to learn to be agile (MacDonald, 10). They would also practice jousting and using lances at the quintain, which was a tall pole with a pivot on top. The pivot had another piece of wood on it, on one side of which was a dummy wooden shield, and on the other side a heavy counterweight. The charging knight (or squire) would have to hit the dummy shield hard enough with his lance that the counterweight went all the way around, yet fast enough that it couldn’t come around and hit them in the head. This and all sorts of other training would continue until the squire was 21 years old. For the squire to graduate to the status of Knight, he must be accepted by another knight (usually the one to whom he has been first page then squire). This ceremony, contrary to common belief, is nothing more than either a hard punch to the squire’s face from the Knight, or a good smack with the flat of the Knight’s sword. The squire has then become a Knight as well, and may Knight other squires or become vassal to a liege-lord, or accept vassalage from another lord. He also gained the title of â€Å"Sir† before his name, and could generally be called â€Å"Sir Knight† by those who didn’t know his name. Knights didn’t always become nobles or hold land, but they generally did because it enabled them to pay for the expensive costs of obtaining and maintaining armor, horses, weapons, and servants as well as the training of squires and pages. With the status of Knight came the morals and responsibilities that went with it. Knights were supposed to be honorable, chivalrous, and courageous. There were also supposed to be gentlemen, well-behaved, educated and intelligent. However this was more of an ideal than fact, and most knights did not live up to these high standards. However, many did try to have good ethics and keep good morals, and took as their example of the most chivalrous knight Sir Lancelot, from the tales of King Arthur and the Knights of the Round Table. The weapons that a Knight would use differed, but they generally consisted of a sword and a lance. The sword was for close range fighting, either for hacking at other Knights and foot-soldiers from horseback, or, if the knight was knocked off of his horse, to swordfight. Indeed, good swordsmanship was  generally what would save a knight’s life (Salariya, 16), and was almost as important as good horsemanship. And a knight’s horse was indeed a weapon. The horses were bred especially to carry heavy loads and run not necessarily extremely quickly, nor be extremely agile, but to be powerful and to put a lot of force behind the knight. The horses were also intelligent, and were trained to kick at enemy foot-soldiers, and to consciously trample them. They were very effective weapons, and good horses were prized as much as the knights themselves (Encarta, â€Å"Chevalerie†). Armor was the next most costly piece of equipment after a horse, and was also very necessary to a knight. Armor varied widely in style and type, but around 1400 it was generally all plate armor. This was because plate armor defended better against not only swords, but the heavy blows of lances and maces. Chain mail armor (which had been common in the 1300s) could not be cut through, but was not rigid enough to prevent the breakage of bones, and arrows could also pierce through it. Armor was generally custom-made, and was very expensive. A full suit of plate armor could weigh over 30 kg, yet a knight (as stated before), would have to learn to be fully mobile in it. Aside from warfare, tournaments and jousting were an essential part of a knight’s life. They were the way to fame and fortune, as well as finding a liege-lord from whom to obtain land. Those who were successful were often picked out by wealthy knights to become their vassals. The jousting tournaments were also a way to the ladies, who often came and watched. Knights were a significant part of the feudal system, and constituted the main body of most armies. They were also an important moral aspect of the middle ages. Knights are a part of our past that has been glorified, and they will always be remembered as great figures on great warhorses in shining armor. Works Cited The Salariya Book Company LTD. So you want to be a Medieval Knight? Hove, England: MacDonald Young Books, 1999 â€Å"Chevalerie†. Microsoft  ® Encarta De Luxe CD-ROM. Microsoft Corporation, 1998 Snell, Melissa. â€Å"Knight’s Life: Issues #1-7†, Knight’s Life. 2002. http://historymedren.about.com/library/blknighttoc.htm, February 3, 2002

Westpac CSR Essays

Westpac CSR Essays Westpac CSR Essay Westpac CSR Essay The origin of the CARS reporting can be included as Shaping the future landscape and managing the current landscape. It contains several meanings. For the external stakeholders, the company seeks to not only focus on increasing the shareholder value, but anticipate the most pressing emerging societal issues to benefit the customers and the wider community as well. For the internal stakeholder, the company wants to continually improve the staff morale by creating a company where people want to work. In order to achieve this, the company has issued its Social Impact Report since 2002. The report shows clear assure of performance against more than 70 indicators covering social, environmental and economic dimensions. 2. Situation of Western 1. 1 Key issues The issues that are currently most material to Western group are illustrated as follow. The first issue is customer service that focuses on how to build deeper relationships with customers. The second issue is regulation that considers how to ensure productively engage in regulatory discussions to create a better financial system. The third issue is multi-brand that focuses on how to ensure keep the brands distinctive and respect customer choice. The fourth issue is future growth that given global uncertainties and lower rates of domestic credit growth. The fifth issue is IT systems that concerns about IT stability and security across the industry and what Western are doing about it. The sixth issue is employee development that concerns how to ensure employees are given opportunities to develop and how to equip them with the skills to address the challenges of the future. The seventh issue is responsible lending and investment that concerns how to make sure Western group take account of the challenges of their changing world by considering environmental, social and governance issues in their investments and lending. The eighth issue is climate change that includes the challenge of reducing emissions whilst growing business and transitioning financing activities to low emission activities and industries. The last one is diversity and flexibility that considers how to build on early progress to ensure that Western group continues to be a place where the best people want to work. As the commitment to corporate responsibility of Western group is by fully integrating corporate responsibility into the way do ore component of Wastepapers culture and corporate strategy including managing environmental impact. 1. 2 Key stakeholder The major stakeholder of Western group includes suppliers, shareholder, employees, partners, customers, environment, and community. Wastepapers CEO has overall responsibility for the Groups environmental policies and performance with Board oversight via the Board Sustainability Committee, which includes monitoring strategic and operational response to climate change. Wastepapers Environmental Coordinator co-ordinates the environmental policy development and ensures that the implementation of its objectives and reporting responsibilities are consistent group wide. Wastepapers Environmental Advisory Group is central to the management of operational issues including taking account environmental impact into lending process for customers across the group as well as development and implementation of energy management and emissions reduction programs. 1. 2. Suppliers The sustainable supply chain practices of Western group were top-rated for the banking sector by 2011 DOD Jones Sustainability indexes. Western group have continued to roll out their sustainable supply chain management (SCM) framework o suppliers with continuous improvement of the SCM framework, which allow Western to target suppliers more efficiently comply with SCM requirements. Paper is a core resource of Western and is created from limited global resources by production processes that c an have negative social and environmental impacts. The objective of Western is to minimize the quantity of paper purchased and maximize the sustainable qualities of the paper used consistent with business requirements. The Western Group requires its suppliers with sustainable forestry management practices and clean production processes. Also Western is committed to working with its suppliers to improve the social, ethical and environmental business practices of its supply chain and reduce packaging. If suppliers do not meet the criteria outlined in paper purchasing policy, Western will work with them to remedy gaps in performance or end relationships with those suppliers who fail to demonstrate sufficient improvement over time. Western also engage suppliers, business partners, industry colleagues, customers and other stakeholders, and seek to collaborate with them to implement the paper purchasing policy. 1. 2. 2 Customers The most significant impact Western group can have is to assist its customers transition to a low carbon economy by managing the emissions from their products and services. Sustainability objectives of customer set by Western in 2011 was that to be ranked as the top 12 for net promoter score (NAPS) in Australia amongst the major banks and SST. George banking group, achieved NAPS scores of +1 for retail and -12 for business in Western New Zealand and to be top 3 regional player in carbon related markets by 2013. 1. 2. 3 Employees Employees of Western were encouraged to participate in initiatives through sustainability employee program, Our Tomorrow, with membership of more than 2500 employees. Additionally, 85% of Western employees have participated in volunteering or fund raising activities like charity walks, charity bike rides, donations and so on. As the program of getting off the treadmill, the proportion of women in management at Western has risen from 14% to 45% between 1994 and December percentage of women in senior management roles to 40% by the end of 2014 and implement initiatives to address outcomes of diversity audit. 1. 2. 4 Environment Western started concern about the environment impact since 1992. For example, In 992 Western was a founding signatory to the United Nations Environment Program Finance Initiative. In 2006 Western formed the Australian Business Roundtable on Climate Change, which commissioned significant research on the economic impact of climate change, with five other corporations and the Australian Conservation Foundation. In 2007 Western formed a further group of nine companies, which commissioned further research into the barriers to the rapid development and deployment of low and zero emission technology. Western continue to participate in the carbon Disclosure Project and it is the only bank to achieve a 100 point that AAA dating in the 2007 climate Disclosure Leadership Index. Also, Western volunteers rolled up their sleeves to help turn destruction into something positive like helping create a walking trail in the overgrown wilderness of rain forest bush adjacent to the school after the fires hit the east coast in 2001. The major problem of environment for Western is Climate Change. The approach of Western to climate change is to minimize direct environmental footprint; manage climate risks and build capacity across the business; develop products and services that drive positive environmental outcomes; engage employees around climate change issues and impacts; and communicate and advocate within the wider community. 1. 2. 5 Community Western group has community partnership program based on the premise that they can have a bigger impact on society by working closely with several key community groups over the long term and helping their partners find innovative ways to address the social issues. Western group piloted local working groups focused on environmental and community projects at four of their large key sites, in addition to existing local community engagement across their brands. Western group provides not-for-profit organization community groups with access to specialized business and finance tools and training that help them grow their capacity to deliver community services and support, such as business and financial management workshops, Western community solutions package and pro-bono support. Western has also committed to helping sustain indigenous communities that Western has worked together with indigenous Enterprise Partnerships since 2001. Additionally, Western has been a national sponsor of the JUDD Walk to Cure Diabetes since 1998. Each year employees will help raise money. Furthermore, the Western foundation helps to provide disadvantaged young people with training and a new chance in life. In 2011, Western set sustainability objectives of community that is to reduce scope 1 and 2 emissions by 30% on 2008 levels by 2013, embed organizational mentoring into operational process by 2013, provide management on your money program to 45000 new Islanders by 2013 and launch a major initiative to help address social disadvantages. 3. Analysis of CARS Reporting Issues Using GRID Approaches According to analysis above, there are nine material issues which will influence CARS porting of Western. The following paragraphs will try to analyses these issues with GRID approach. . 3 Economic Perspective due to the 6% increase in housing loan and the offset by the 1% decline in business loan. The decline in business loan indicated the unsatisfactory economic environment. The increase in housing loan indicated that Western had a very good relationship with customers. This could be verified by the increase of customer number which is from 11. 8 (millions) in 2010 to 12. 2 (millions) in 2011 . However, Western still failed to achieve some objectives in relation to customer service. For nonuser NAPS which seeks to measure advocacy of customers, SST. George and Western were ranked 1 and 4 respectively in 2011 amongst the major banks rather than 1 and 2. Furthermore, Western in New Zealand has not achieved NAPS scores of +1 for retail and -12 for business either. Therefore, customer service still needs to be improved. Table 3. 1: Net profits of Western 2011 $m 2010 $m 2009 $m Interest income 38,098 34,1 51 30446 Net profit attributable to owners of Western 6,991 6,346 3446 It can be seen from Table 3. 2 below, salaries and other staff expenses increased by $ 65 million compared to 2010. One factor that contributed the increase was the average salary increase of 4% from January 2011, which indicated that Western aimed to increase employees benefits. Equipment and occupancy expenses were $1,115 million, an increase of $33 million compared to 2010. The increase was largely associated with refurbishment and expansion of brand and ATM networks. Table 3. 2: Operating expenses of Western Salaries and other staff expenses 4,055 3,990 3,806 Equipment and occupancy expenses 1,115 1 ,082 926 2,344 2,439 Total operating expenses 7,406 7,416 7,171 1. Social Perspective As Western is a multi-brand company, different brands will have different ways to improve customer service and develop deeper customer relationship. For example, Western Retail Business Banking launched Local Business Sentiment Survey to give the companys business customers insights into local issues and the strategies to deal with them. However, Western New Zealand used new innovations to improve customer servic e. Western has made a very good process on their objectives this year to achieve gender equality. Western now has 37. 5% women on the leadership role compared with that of 35. 4% in 2010 and has been working hard to move awards its 40% goal. Western and business bank also provides women with education, information and networking opportunities. Western has improved the reliability of IT system significantly during 2011. The number of technology related outages has reduced by a further 40%, which made critical customer related systems now available for customers. For example, Western New Zealand adopted Smart Deposit machines and Cash Exchange machines, which successfully helped the company to reduce branch queues by 40%, in order to provide better customer service. Western needs to make its service more efficient and improve its products continually. By process improvements, Western has achieved the reduction of customer complaints by 42%. This is due to the efficiency of service which will reduce the waiting time of customer. Western also tries to develop more innovative products to make customers more satisfied. For example, the Altitude Platinum Card was awarded Smart Investors best full featured credit card and Canned was awarded five stars to the Altitude Classic/Gold/ Platinum and Earth Platinum cards in 2011. Western also cares much about employees education level. For example, Bank of Melbourne invested over 7,000 hours of training and development in all of the people. Western has a very high employee engagement. Annual Employee Survey indicated that our employees remain highly engaged, with the employee engagement in 2011 result up one percentage point to 81%. Encouragingly, the People Leader Index of Western has again improved and is now at 83%, placing us above the Global High Performing Norm of 82%. Table 3. 3 Community Investment 2011 2010 2009 Community investment Financial reporting basis ($m) 135 136 Community investment GRID reporting basis ($m) 155 116 One performance indicator of social responsibility is the community investment. It can be seen from table 3. , community investment increased significantly in 2011 compared with that in 2010 from GRID perspective. By comparison, from financial perspective, the community investment decreased slightly. However, if the company compares the data in 2010 and 2011 with the years before, it can be seen that the community investment increases significantly. 1. 5 Environmental Perspective The climate change is a global issue faced by all organizations. The amount of CA emission released by organizations is a very important factor which could be used to measure the companys corporate social responsibility. The process of replacing outdated equipments with more energy efficient ones helps Western to reduce the release of CA emissions, with the estimate of 1 5000 tones reduction during the year. According to CARS report of Western, total scope 1 and 2 emissions has reduced from 189,425 tones in 2010 18th,124 tones minion and total scope 3 emissions reduced from 70457 tones to 57163 tones which is a satisfactory result. The reduction of paper use from 6655 tones to 6262 tones contributed a lot to the reduction of emission. 4. Recommendation for Solutions and Explanation According to the behaviors that Western undertook to solve the CARS problems eased on GRID approaches, it seems to be the right way to achieve the ambition of CARS reporting like respect, sustainability and responsibility. 1. 6 Economic Perspective The actions Western took may decrease the profit in dollars in short term, but in long run, since Western tried to establish a strong relationship with customers as well as increase employees values, a lot merits may occur to underpin the profit generation process and achieve a sustainability of profit of Western. . 7 Social Perspective Based on analyzing the issues of suppliers, Western decided to do business with the appliers that comply with SCM in order to reduce the paper usage so that CA emission would decrease. It is a necessary way to discharge the responsibility of Western to protect the sustainability of environment, and helpful to sustain a long- term profitable development of the org anization. However, a problem occurs. Concerns only about one aspect of suppliers cannot help achieve overall sustainability of organization. For example, reducing the paper use for serving the The way to tackle it is caring about the relations among different stakeholders and trying to balancing them when there is conflict among each other. In terms of the aspect of customers, Western launched surveys, improved the reliability of IT systems, and provided services that are more efficient as well as changing product portfolio along with the changing tastes of customers, all these actions contributed to the sustainability of Western. Firstly, surveys identified customers preferences and Western was able to follow them in order to achieve a sustainable development. Secondly, advanced IT systems reduced complaint rates and enhanced efficiency helps retain customers, build reputation, saving resources and attract potential customers. Finally, launching different products according to different needs may enlarge the range of customers and increase the economic scale of organization. However, there is still a gap between the objective of rank 1 or 2 and the real situation, thus there should be a deeper analysis about whether Western did focus on certain customers rather than other else, which damaged the long-term development of organization. Western also concerned about employees sustainable development. It paid attention to equity of gender, education level and safety of working environment, which helped achieve the aim of CARS reporting of respecting he employees rights like equality, self-development and safety. In addition, since Western had done a lot in this area, employees may work even harder and stay longer in return, which contribute to the sustainability of organization. Additionally, Western invested a lot in communities so that money goes into different areas where needed and social sustainability can be improved. 1. 8 Environmental Perspective Finally, in relation to the environment aspect, Western endeavourer to reduce the emission of CA, which would assist in attaining the environmental sustainability.

Colonialization in Congo essays

Colonialization in Congo essays The new found independence of Congo caused a downward spiral for this inexperienced country. After years of being colonized by countries other than its own, Congo finally gained independence on August 15th from France and became the Republic of Congo. Instead of moving into a century of growth, The Congo seemed to regress after its independence in 1960. The Congo regressed in several ways. All of these ways attributed to the stagnation of The Congo. The Economy of the Congo began to fail shortly after June 30th, 1960. My sources tell me that the "GNP of Congo nearly halved itself weeks after independence." This is because all of the workers became pre-occupied and involved in doing other things. As a way to express their anger, the working class of Congo, decided to join rebel armies and raid the Belgians. Some decided to stop working all together to protect themselves. A drastic amount of workers and work perished in Congos fight for independence. All of these reasons made the economy of Congo decline dramatically. The Government of the Congo was also in a bind. Faced with a great deal problems around this time. Beginning with Lumumba's frustration with the United Nationss indecision in regards to his plea to restore the power to the central government. Lumumba appealed to the Soviet Union. Shortly after doing so he was then overthrown and assassinated, leaving a leaderless country at the brink of destruction. Several leaders tried to fill his shoes, but no one could. A totally new central government had to be formed, and while this was going on the country was falling apart. This government took around 4 years to come to exist. Before the independence the Congolese enjoyed a formed government and years of experience. The Military was also far worse after Congo was declared independent ...

List of European Languages Spoken in the EU

List of European Languages Spoken in the EU The continent of Europe is made up of 45 different countries and covers an area of 3,930,000 square miles (10,180,000 sq km). As such, it is a highly diverse place with many different cuisines, cultures, and languages. The European Union (EU) alone has 27 different member states and there are 23 official languages spoken in it. Official Languages of the European Union To be an official language of the European Union, the language must be both an official and a working language within a member state. For example, French is the official language in France, which is a member state of the European Union, and thus it is also an official language of the EU. By contrast, there are many minority languages spoken by groups in countries throughout the EU. While these minority languages are important to those groups, they are not official and working languages of the governments of those countries; thus, they are not official languages of the EU. A List of the EUs Official Languages The following is a list of the 23 official languages of the EU arranged in alphabetical order: 1) Bulgarian2) Czech3) Danish4) Dutch5) English6) Estonian7) Finnish8) French9) German10) Greek11) Hungarian12) Irish13) Italian14) Latvian15) Lithuanian16) Maltese17) Polish18) Portuguese19) Romanian20) Slovak21) Slovene22) Spanish23) Swedish ReferencesEuropean Commission Multilingualism. (24 November 2010). European Commission - EU Languages and Language Policy.Wikipedia.org. (29 December 2010). Europe - Wikipedia, the Free Encyclopedia. Retrieved from: http://en.wikipedia.org/wiki/EuropeWikipedia.org. (8 December 2010). Languages of Europe - Wikipedia, the Free Encyclopedia. Retrieved from: http://en.wikipedia.org/wiki/Languages_of_Europe

Living the Southwest Way Case Study Example | Topics and Well Written Essays - 1250 words - 1

Living the Southwest Way - Case Study Example The carrier attributes the effectiveness of its operations to socially fine relationships with its workforces. The purpose of this paper is to examine the human resource (HR) implications of Southwest Airlines merger with Air Tran Holdings in 2011. Southwest focuses principally on point-to-point passenger delivery, as opposed to the more popular hub-and-spoke strategy provided by most American airlines (Wu, 2012). The point-to-point strategy limits delays and total flight time which would otherwise be more tiresome to the crew. This service also enables the employees to enjoy more convenient shifts and better remuneration generated by majority of passengers who prefer low fares (Lorenzetti, 2014). By supplementing high-frequency short-haul fights with newer long-haul services between Los Angeles and Nashville, Las Vegas and Orlando, and San Diego and Baltimore by virtue of more planes and crew, the integrated crews now have the opportunity to enjoy more challenging and shifts. In addition, the airline’s delivery of passengers to downtown airports such as Dallas Love Field, Houston Hobby and Chicago Midway among others enables the crew to unwind in the less congested destinations and thus, improve their productivity (Bachman, Schlangenstein, & Hughes, 2010). As the result, Southwest employees today have better capacity to champion effective asset utilization and predictable time-maintained performance. Owing to the operational similarity of Southwest Airlines to Air Tran, the new organization encourages its workforces to use simple strategies to achieve maximum customer satisfaction and growth. Wu (2012) suggested that these include control of oneself in the best and worst of times; using irreverence where it is necessary; being oneself; having fun on the job; being objective and serious when dealing with competition; tolerating diverse attitudes, provided the crew use their

The World of Teachers - Child Protection Essay Example | Topics and Well Written Essays - 2000 words

The World of Teachers - Child Protection - Essay Example The behavior of students is largely influenced by the community from which they come from. It is important to understand the connection between the students and their cultural background, which is among the factors that influence student behavior. To accomplish this understanding, communities need to be involved in developing strategies regarding child protection, which are important in promoting diversity in schools as well as a supportive environment for learning. Schools have been brought into the child protection landscape. This essay is a critique of the factors that have contributed to this development. It presents the school as an institution where children spend most of their life time. Teachers are described as the most appropriate professionals to identify the needs of children since they have the necessary skills that enable them to associate effectively with students. Schools have also been highlighted as significant institutions through which the government can channel resources for child protection. The essay also describes the key elements of good practice whereby guidelines for protection of children are viewed to be significant. Professional training of teachers regarding child protection has been highlighted as a significant element amongst others. The value of a whole school approach has also been discussed. The fact that students spend less time with their parents than they do in schools justifies the integration of child protection in learning institutions. The teachers have regular contact with students and therefore they are in a position to learn the needs of students than parents can. This is one of the factors that generated the interest of incorporating child protection in schools (Chris 2007). There is also a possibility of child abuse in school by people who are directly involved in the student’s life, such as other students, teachers as well as subordinate staff. Incorporating child

Business Essay Example | Topics and Well Written Essays - 1250 words - 5

Business - Essay Example In simple terms, diversity can be viewed as difference. In the workplace, diversity is defined by Bell (2007) as attracting, recruiting and retaining persons from a wide talent base regardless of their religious affiliation, race, class, gender, national or ethnic origin, sexual orientation, age, disability, marital status and any other groupings. This ensures the organizations recruits individuals with a wide range of skills and from different economic, social and cultural backgrounds. There are often group conflicts in organizations that hinder a good working relationship and attainment of company objectives yet diversity is highly valued in organizations. The big question is, â€Å"how can diversity work for organizations?† To answer this question, this paper will compare and contrast various views from different authors regarding diversity in the workplace. The trends that have necessitated diversity will also be discussed. It will also evaluate the diversity in practice i n two organizations: HSBC and Wells Fargo. It will discuss the importance of diversity in the two companies. Some companies develop a diverse workforce to comply with laws but for other organizations, diversity is much more than just a policy as it is the key to success. Besides compliance, companies that have an inclusive workplace environment enjoy a lot of benefits which will be discussed later. The challenges facing implementation are also worth noting. Global Trends Various global demographic, economic and legislative trends have over the years necessitated the development of diversity in workplaces. According to Mor Barak (2011) there has been a workforce decline in various countries thus the need to engage immigrant workers to fill the employment gap. Italy workforce for example, is expected to decline from 60 million to 56 million by 2050 while that of Germany is expected to decline from 82 million to 69 million (P. 4). These are countries which have been known not to entert ain immigrant workers but the demographic trend forces them to. On the other hand, developing countries are faced with the problem of the youth who comprise more than half of the population (Kirton & Green, 2004). Since these economies are growing at a slow pace they cannot accommodate all those youths hence they look for jobs outside borders. Another trend is the growing number of women in the workforce and individualized migration to look for better opportunities without relying on their husbands or family (Bibard, 2011). This has changed the workforce dynamics to a great extent prompting the need to embrace diversity. Various legislations have also been emerging that press the companies to become diverse workplaces. These range from the universal declaration of human rights to the legislations on equal employment opportunity. Inclusive workplace programs have therefore, been instituted in many organizations to tap the benefits of a diverse workforce (Findler, Wind & Mor Barak, 20 07). Companies which do not know how to manage diversity in the workplace risk losing business due to high turnover, absenteeism, and low earnings. Managing diversity is not a simple task. On one hand companies need to appreciate the importance of diversity for organization success and on the other hand, diversity brings about group conflicts which can lead to disharmony and even violence in the workplace (Powell, 2004). Service companies rely so much on diverse customers thus needs to

Politeness Theory Essay Example | Topics and Well Written Essays - 2500 words

Politeness Theory - Essay Example Primarily, the theory focuses on the sequential context of utterances, which is deemed critical for the comprehensive message interpretation; this is nevertheless examined alongside other conversational factors such as tone and volume. This theory can be applied to a diverse range of social and professional or academic situations including but not limited to classroom pedagogy and language teaching. This paper will critically examine the politeness theory by carrying out a critical analysis several journal articles dedicated to various aspects of the concept with particular attention to its application in a pedagogical context as well as an analysis of the various disputations that have been directed towards challenging it. Summary of the politeness Theory The fundamental notion behind Brown and Levinson politeness theory is the face, which they defined as the public self-image that each individual in a society desires to claim for him/herself. They created a binary framework in whic h the face was categorized as two divergent albeit related aspects namely the negative and positive face. The positive face is characterized with the self-image, which holds, and it encapsulates their inherent desire to gain approval and appreciation from other people. The negative face is characterized by one’s not wanting to have their actions inhibited or constrained by or for the sake of others; in the context of this theory politeness refers to the steps that individuals take in the interests of preservation of both their face and that of their audience. The term has been explicitly defined as the redressive action through which individual’s counterbalance the effects of face threatening facts (FTAs) redressive is contextually applied in reference to actions that give or reinforce face to the audience of the message (Johnson, Roloff & Riffee, 2004). It is suggested that in communication, whether written, face-to-face of through other media, human beings perpetuall y attempt to maintain each other’s face. This is manifested in the fact that they often try their outmost to avoid creating through discourse, embarrassing or humiliating situations for each other in order to preserve self-esteem. FTAs are defined as action that infringes on the need of the patient of the information to maintain their self-esteem; therefore, one can say that there are acts that intricacy poses a threat to face (Foley, 1997). According to the theory, orders, suggestions advises reminders, threats or warning and similar acts pose a threat to one’s negative face, on the other hand, positive face is threatened when they incorporate elements of disapproval, ridicule contempt or accusations and insults. Under the positive strategy, politeness is inclined toward the positive self-perception of the speaker has for himself and the listener as well. This confirms that the speaker takes cognizance of the listeners need to be respected and this often happen among close friends or otherwise intimate people (Wilson et al., 1998). The negative politeness on the other hand is based on respect but in a different format as the speaker seeks to respect the negative face wants of the addressee by not interfering with their inherent autonomy of freedom. For example, one may start a request by saying â€Å"

Amish in America Essay Example | Topics and Well Written Essays - 500 words

Amish in America - Essay Example The Amish people have performed their best in agriculture and they have improved their lifestyles through assimilating the American way of living. Many scholars have presented the history of the Amish people and this topic is quite interesting because of the unique Amish cultural beliefs and their way of life in America. The study of Amish in America is one of the interesting aspects that attempt to reveal the traditional cultures and religious beliefs of the Amish people. However, modernization has contributed to the eroding of these traditional cultural beliefs and values; thus contributing to the swift currents of varied changes. The traditional Amish people have demonstrated an amazing resilience to varied cultural devastation. For instance, the distinctive dressing style and horse-drawn buggies set them apart as the society, which has dared to ignore the wave of modern advancement (Kraybill 23). Moreover, the Amish practices seem to defy the common sense because of varied contradictions and bound inconsistencies when studying their ways of life. Even, some of their neighbors call them hypocrites because of the attached beliefs of using varied services such as doctors and many others, but they do not want their children to pursue such careers related to such services. They ban telephone use from their homes but still use outdoor booth; thus, this can impact one’s understanding of American diversity. PBS. Org (pr. 6) reveals that some Amish who are attached to cultural beliefs reject modern technology such as use of phones, computer in homes, car ownership and even rejects televisions. Many of them use horses and farm carts for puling farm equipment, but those who have appreciated new technologies use tractors in farm fields. The Amish culture is not only a baffling issue to the outsiders, but also to themselves as well. Kraybill (5) argues that the puzzles of Amish cultural practices are baffling both to the outsiders and even the Amish

Politeness Theory Essay Example | Topics and Well Written Essays - 2500 words

Politeness Theory - Essay Example Primarily, the theory focuses on the sequential context of utterances, which is deemed critical for the comprehensive message interpretation; this is nevertheless examined alongside other conversational factors such as tone and volume. This theory can be applied to a diverse range of social and professional or academic situations including but not limited to classroom pedagogy and language teaching. This paper will critically examine the politeness theory by carrying out a critical analysis several journal articles dedicated to various aspects of the concept with particular attention to its application in a pedagogical context as well as an analysis of the various disputations that have been directed towards challenging it. Summary of the politeness Theory The fundamental notion behind Brown and Levinson politeness theory is the face, which they defined as the public self-image that each individual in a society desires to claim for him/herself. They created a binary framework in whic h the face was categorized as two divergent albeit related aspects namely the negative and positive face. The positive face is characterized with the self-image, which holds, and it encapsulates their inherent desire to gain approval and appreciation from other people. The negative face is characterized by one’s not wanting to have their actions inhibited or constrained by or for the sake of others; in the context of this theory politeness refers to the steps that individuals take in the interests of preservation of both their face and that of their audience. The term has been explicitly defined as the redressive action through which individual’s counterbalance the effects of face threatening facts (FTAs) redressive is contextually applied in reference to actions that give or reinforce face to the audience of the message (Johnson, Roloff & Riffee, 2004). It is suggested that in communication, whether written, face-to-face of through other media, human beings perpetuall y attempt to maintain each other’s face. This is manifested in the fact that they often try their outmost to avoid creating through discourse, embarrassing or humiliating situations for each other in order to preserve self-esteem. FTAs are defined as action that infringes on the need of the patient of the information to maintain their self-esteem; therefore, one can say that there are acts that intricacy poses a threat to face (Foley, 1997). According to the theory, orders, suggestions advises reminders, threats or warning and similar acts pose a threat to one’s negative face, on the other hand, positive face is threatened when they incorporate elements of disapproval, ridicule contempt or accusations and insults. Under the positive strategy, politeness is inclined toward the positive self-perception of the speaker has for himself and the listener as well. This confirms that the speaker takes cognizance of the listeners need to be respected and this often happen among close friends or otherwise intimate people (Wilson et al., 1998). The negative politeness on the other hand is based on respect but in a different format as the speaker seeks to respect the negative face wants of the addressee by not interfering with their inherent autonomy of freedom. For example, one may start a request by saying â€Å"

Middle eastern humanities Essay Example | Topics and Well Written Essays - 500 words - 1

Middle eastern humanities - Essay Example It is, therefore, paramount to consider the similarities and differences of the culinary traditions of the delegation from the Middle East before setting up the banquet. Middle East cooking uses generously herbs and spices. The cooks must apply various aromatics and spices in their cooking. Another characteristic of Middle Eastern cooking is the use of skewer cooking (Heine, 75). Middle Eastern cooks prefer skewer cooking to charcoal. The cooks should not use charcoal in line with this tradition. Slowly simmering the foods in unglazed covered pots is another cooking method that the cooks should consider. The banquet should consist of food types that are common among the countries of the visiting delegation. The banquet should consist of rice, wheat and stuffed vegetables dishes. In addition, the cooks should serve omelets, meatballs and scented rice puddings. The cooks should wrap the pies using paper-thin pastry. The pastries should also be nut-filled. Other food types required are fritters soaked in syrup and chopped pistachios served with almonds. Chickpeas served with spinach is a common food combination in the Middle East that must be served at the banquet. The major categories of cooking styles in the Middle East are Turkish, Arab, Iranian as well as North African. Turkish cooking is the most diverse. However, Turkish meal consists of a standard menu of meat and appetizers. Ozan (4) states that the Turkish cooking is sometimes called ‘saray’ cooking. Offering the Turkish cuisine would be good for the visiting delegation due to the popularity of this cuisine. The cuisine should consist of various types of kebab dishes, aubergine and a rice dish prepared with fish. Pastry served with meat or potatoes would also be an ideal meal. Drinks are an important accompaniment of the Turkish cuisine (Ozan, 134). The cooks should serve Turkish coffee and

Adn vs. Bsn Essay Example for Free

Adn vs. Bsn Essay The nursing profession continues to argue whether a nurse who holds a BSN is desirable to the Associates-Degree-prepared nurse. This has been a topic of debate since 1965, when the American Nurses Association published an opinion paper advocating for the baccalaureate degree to be the minimal standard for entry-level nurses. While some say that the level of education isn’t relevant once you orient a nurse to a certain setting, others disagree and assert that the baccalaureate degree prepared nurses demonstrate higher levels of skill in communication, delegation, assessment, teaching and supervision. Most agree, however, that each degree program provides a different level of preparation and competencies for the graduating nurse. The focus of ADN programs has been to prepare the nurse with considerable clinical experience and technical nursing skills needed to provide patient care at the bedside, while the BSN program concentrates on evidence-based practice, research, leadership skills and communication. An additional difference is the target client. Associate-degree graduates are prepared to meet the needs of the patient. The baccalaureate graduate’s scope is widened to include the family and interdisciplinary groups. According to a study done in 1988 by the Texas Higher Education Coordinating Board, nursing competencies across the spectrum of nursing education, â€Å"varied in complexity, depth, and breadth. †(Poster, 2006) Entry-level competencies were evaluated on three categories: provider of care, coordinator of care, and member of a profession. There was virtually no difference noted in the provider of care category other than the use of an evidence-based analytical approach by the baccalaureate-prepared nurse, as opposed to a critical thinking approach to decision making by the associate-degree-prepared nurse. In the category of coordinator of care, the major contrast was between how the advanced-degree-prepared the nurse to act as more of a facilitator of care between multiple factions of the healthcare team. As a member of a profession, the BSN nurse acted as a leader rather than in the participant role of the ADN nurse. Where the major differences occurred was in the â€Å"knowledge required for achievement of competency. †(Poster, 2006) The diploma prepared nurse bases her plan of care on the nursing diagnosis. The advanced-degree nurse’s basis for developing the plan of care uses â€Å"evidence-based and theoretical analysis of available data. †(Poster, 2006) An example of this difference might be in the care of patient who has a chronic condition, such as congestive heart failure. This patient undoubtedly is seen multiple times in the course of a year for symptoms pertaining to his health condition. Nurse A, with the associate’s degree, does a good job of taking care of the patient. She sees to it that he gets all of his medications in a timely fashion, and that he completes all of his scheduled tests; that his basic needs are met. Her plan of care would include all of the interventions to reflect such care. She would weigh him daily, make sure his meals followed the proper diet, and etc. Nurse B, with the BSN, also provides the afore-mentioned care. However, in addition, she may look at why this patient has frequently been admitted to her floor. She would perhaps investigate whether the same symptoms precipitated his decline and question the patient as to whether he is weighing himself daily, what types of food he is eating at home, and whether he has been taking his medications on a routine basis. She might find that he doesn’t have a scale at home, does not have access to his medications all of the time, or is simply non-compliant. Her plan of care may include a social worker and case management are more involved in his discharge planning to insure that the patient has the equipment and resources required to manage is illness at home. Nurse B might also collaborate with the patient to develop a plan he can agree to follow and provide a list of community resources that are available. Both Nurse A and Nurse B have seen to it that the patient got what he needed during his hospital visit. The healthcare industry is changing rapidly. The life expectancy of the average patient has extended due to the increase in technological advances and life-saving measures and requires that professional nurses have the ability to mange these complex patients. The baccalaureate-degree program provides an opportunity to build on the communication, problem-solving and decision-making skills taught in the ADN program to facilitate better patient care. Whether it be a an associate-degree-prepared nurse or one holding an advanced degree, one thing I am sure we can all agree upon is that better educated nurses will better serve the profession as a whole.

The Introduction Of Chinese Food Cultural Studies Essay

The Introduction Of Chinese Food Cultural Studies Essay Chinese cuisine has a long history, famous all over the world. Chinese cuisine has developed and matured over the centuries, forming a rich cultural content It is characterized by fine selection of ingredients, precise processing, particular care to the amount of fire, and substantial nourishment. Local flavors and snacks, and special dishes have formed according to regions, local products, climate, historical factors, and eating habits.  The development and diversity of the delights of Chinese cuisine are also representative of Chinas long history. With each dynasty new recipes were created until the art of food preparation reach its peak during the Qing Dynasty (1644 1911). The dinner called Man Han Quan Xi that incorporates all the very best of Man and Han Cuisine is held in high esteem involving as it does countless dishes, each with its own distinctive flavor and appeal. This veritable banquet in its preparation and presentation typifies all of the culture and culinary arts t hat have been perfected over centuries and is a comprehensive amalgam of taste, instruments, and manners.   It also has their own flavor and appeal in our ethnic groups, which is quite distinctive. China has local cuisine, imperial dishes, and dishes of ethnic minorities, Islamic dishes with a strong religious flavor and vegetarian dishes. At the beginning China had only four styles of cuisine. As a sort of traditional food in China, wonton   originated in North China. It was viewed by ancient Chinese as a sealed stuffed bun without holes and therefore was named Huidun (meaning chaos). It was later called wonton in line with the formation rule of Chinese characters. Wonton has a long history. There existed numerous wonton restaurants in cities in the Tang and Song Dynasties. Wonton was featured by clear soup and delicate stuffing at that time. Its fineness was ever appraised by poets and was hard to achieve by common people. In ancient times, it was a custom in some regions to eat wonton on the midwinter day, which is said to has bearing on a famous doctor Zhang Zhongjing. He ever stuffed wonton with medicinal materials on the midwinter day to cure villagers who suffered frostbite. Wanton mee is very famous in many countries, such as Hong Kong, Malaysia, Singapore, Thailand, and so on. In Hong Kong, wonton noodles are usually served in steaming hot soup with shrimp wontons and garnished with leafy vegetables. There are plenty of variations of this popular Cantonese dish, with different toppings and garnishes. For example the soup and wontons in a separate bowl, the noodles being served relatively dry, with the toppings and garnishes, dressed with sauce, dipping the noodles in the soup to eat it. Malaysia offers different versions of the dish, with different states having different versions of the dish and there are versions from  Johor,  Pahang,  Perak, Penang,  Sarawak, and  Selangor. The Malaysian version differs from the original in having slices of  char siu  added to the dish, as well as the possibility of the soup and wontons in a separate bowl, the noodles being served relatively dry and dressed with  oyster sauce. The  Singapore  ver sion of  wanton noodle  is largely similar to the Malaysian version. Wonton noodles  are also very popular in  Thailand, where, as in Malaysia and Singapore, the dish is often ordered together with barbecued pork which is then called  bami mu daeng kiao   Bakkwa  is a  Chinese  salty-sweet  dried meat  product similar to  jerky, made in the form of flat thin sheets. It is normally made from  pork. Bakkwa is believed to have originated from a meat preservation and preparation technique used in ancient  China  that is still practiced in places with  Hokkien  influence. In  Malaysia,  Singapore, and the  Philippines  bakkwa  or  bagua  is the most widely used name. Cantonese speakers use the term  yuhk gÃ…Â n, Anglicised version  long yok, while in  China  and  Taiwan  the product is more commonly known as  rougan. Commercially available versions are sometimes labeled as barbecued pork, dried pork, or pork jerky. Bakkwa is particularly popular as a  snack  in  Macau,  Malaysia,  Singapore,  Taiwan  and the  Philippines. In Taiwan, it is regarded as one of the three pork delicacies. In Malaysia and Singapore, bakkwa has become a highly popular gift offered to visitors and acquaintances, as well as amongst corporate employees (some during the  Chinese New Year). In Muslim-majority countries like Malaysia,  halal  chicken varieties of the snack may be used as a gift substitute. It may also be served in functions such as  Chinese wedding  banquets and religious ceremony dinners. While demand is particularly high during the festive seasons, it is also served throughout the year in various outlets as takeaway snacks or to be served together with main courses at home. The meat is commonly sold in red-colored bags or packaging, an auspicious color in  Chinese culture. In this question, students will learned more about the Chinese food and get more cookings knowledge. Such as the ingredients that can make the tasty Chinese foods. Students also can make it while at home, increasing the cookings skill if could. Especially the students can continue to learning the Chineses cuisine, such as the ingredients to cooking the Chinese food, traditional cooking, provisions, rations, cuisine, and so on. Thats exceptionally effective for those students who expecting to working in Food and Beverage department, Kitchen department, or open a business for selling the Chineses traditional food. What is Chinese set? The history of Chinese cuisine in China traced back to Peking Man and his use of fire and the invention of cuisine some 400,000 years ago. Some other accounts of the history of Chinese cuisine takes the beginning to the Chinese stone age, where the cultivation of rice and the production of noodles, both typical representations of Chinese cuisine as it is known today, are understood from archaeological findings. Not long after the expansion of the Chinese Empire during the Qin Dynasty and Han Dynasty, Chinese writers noted the great differences in culinary practices among people from different parts of the realm. These differences followed to a great extent the varying climate and availability of foodstuffs in China. Different ethnic groups might occupy only small areas, but early on, their cuisines were included in systematic lists of Chinese cuisines. Most Chinese cuisines belong to one of the Four Schools: Lu, Yang (named after Jiangsus major style, Huaiyang cu isine), Chuan and Yue. These are often translated as the cuisines of Shandong, Sichuan, Jiangsu and Guangdong. Table setting refers to the way to set a table with tableware-such as eating utensils and dishware-for serving and eating. The arrangement for a single diner is called a place setting. The table should have a centerpiece that performs a solely decorative function. If an informal dinner is being served that will fill the available places at the table, care should be taken to make the centerpiece not too large so that there will be sufficient room to place serving dishes. Informal settings generally have fewer utensils and dishes but use a stereotyped layout based on more formal settings. Utensils are arranged in the order and the way a person will use them. Usually in Western culture, that means that the forks, bread plate, spreader, and napkin are to the left, while knives, spoons, drink ware, cups, and saucers are to the right, although the left-right order is reversed in a minority of countries. The most formal dinner is served from the kitchen. When the meal is served, in addition to the place plate at each setting there is the roll, the napkin, and the following cutlery/silver: knives, spoons where applicable, to the right and forks to the left. Coffee is served in Butler Service style in demitasse and spoons are placed on the saucer to the right of each handle. The utensils at a formal dinner must be sterling silver. Serving dishes and utensils are not placed on the table for a formal dinner. The only exception to these general rules is the protocol followed at the Spanish royal court, which was also adopted by the Habsburg court: accordingly all utensils were placed on the right. At a less formal dinner, not served from the kitchen, the dessert fork and spoon can be set above the plate, fork pointing right, to match the other forks, spoon pointing left. There are a variety of configurations of cutlery on the market but are usually in groups of four groups of eight, but some are in groups of twelve. Most of the cutlery set is a set of five panel members, consisting of a salad fork, fork, a spoon, a spoon and a knife from the table. Appliance parts can have a spoonful of sugar, butter knife and serving well. Some cutlery sets simply consists of kitchen knives, where you have five kitchen knives, a sharpening or butcher and a wooden block bearings, which are the essential dignity. You can put a pair of kitchen scissors and will. At the upper end of these groups, some very used include various Diameter as the chefs knife, paring knife, bread knife, utility knife (for cutting vegetables, fruits and other questions a day) and maybe a knife or scissors. Students can learn about the Chineses table setting, and the menus about the Chineses cuisine that have to showing to customer. That is a useful and a knowledgeable for the hospitality students because Chineses cuisine having a lot of knowledgeable to let the students discovered. Moreover, we can learned how to making the Chineses menu if the students can imagine to open a big dining restaurant for serving the Chineses food by the Chineses table setting.

Observation of the Early Childhood :: Early Childhood Development

Observation of the Early Childhood An observation was held in the children'"s wing of Tarrant County Junior College. A variety of children between the ages of two to six were observed in activities ranging from physical and motor to social and cognitive development. Specifically I mean that whether it was leadership skills or lack of, running, climbing and jumping, drawing and writing, or anything that could fall between, it has been seen, done and accounted for in the following observation. First let's start with the physical and motor development. Please say hello to Karligh and Bethany, my first volunteers of the observation. Both girls are in the four-year olds. The first activities under physical and motor development that I'm going to observe them performing are the large muscle/gross-motor skills. The large muscle/gross-motor skills include: climbing across the monkey bars, riding bigwheels (or tricycles), and running through a built-in obstacle course on the playground. Starting with the monkey bars, it's clearly obvious that Karligh is physically stronger upperbody-wise than Bethany. With surprising ease, Karligh crossed the monkey bars using nothing but her arms to perform this task. Bethany on the otherhand was shaky and uncertain from the start. After hanging from the first bar, she quickly swung her feet over to the side for leg support. She was able to cross but only with a great deal of assistance from me. Karligh also showed mastery in riding the big wheel. Her speed and turning ability seemed to surpass anyone else on the playground. Bethany chose to ride only after a piece of candy bribery. Her tricycle skills were somewhat sluggish but more or less average. However, once again Bethany was victorious. The last large muscle activity was completing the obstacle course. The obstacle course involved running up a slide, crawling through a tunnel, crossing a shaky bridge and then walking along a balance beam. Karligh ran up the slide with a considerable amount of effort. She quickly crawled through the tunnel and crossed the shaky bridge with little effort. She crossed the balance beam more quickly than I'd seen any child do that whole day. Bethany climbed up the slide in a time that was a bit quicker than Karligh's. The crawling through the tunnel was done quickly and she was first stalled on the shaky bridge. She managed to cross the bridge in a modest time but she hit some trouble at the balance beam. After slowly completing about ten percent of the travel across

Government Health Care

Jerry Trevorrow English 0900-11 Essay #2 Government Healthcare The overwhelming majority of Americans agree that reform of our healthcare system is necessary; debate continues to rage over what specific type of reform we need. Imagine having uk/the-advantages-and-disadvantages-of-governments-providing-free-health-care/">free health care, and never to worry about getting the healthcare you need. This being available would give people a chance to live a little better. Having the government provide healthcare would be better for Americans. This type of health insurance would help the unemployed as well as the employed.The price of health insurance is increasingly costing the American people thousands of dollars on premiums. The quality of medical coverage in the United States is among the best in the Nation. With free health care American’s are able to see a doctor early so that they can help prevent major problems like cancer, HIV or other major illnesses. The positive side of g overnment healthcare is no exclusions for pre-existing conditions. You are insured from the day you are born. No bankruptcies due to medical bills.No deaths due to lack of health insurance or Cheaper , More affordable; everybody in nobody out. Save taxpayers billions a year in bloated corporate administrative and executive compensation costs. Government-funded healthcare would provide access to medical services for all uninsured. Lower costs of government healthcare will cause insurance coverage to be significantly more accessible to millions of individuals and businesses. Doctors and other medical professionals can focus on patient care, and no longer need to spend hundreds of wasted hours annually dealing with insurance companies.Patients too, under government healthcare would never need to fritter inordinate amounts of frustrating time haggling with insurance companies. Other important positives of government-funded healthcare include: 47 million Americans lacked healthcare insur ance coverage as of the 2008 presidential campaign season. Soaring unemployment since then have caused the ranks of the uninsured to swell past 50 million in mid-2009. Conservatives and Libertarians oppose U. S. overnment healthcare mainly because they don't believe that it's a proper role of government to provide social services to private citizens. Instead, conservatives believe that healthcare coverage should continue to be provided solely by private-sector for-profit insurance corporations or possibly by non-profit entities. In 2009, a handful of Congressional Republicans have suggested that perhaps the uninsured could obtain limited medical services via a voucher system and tax credits for low-income families. This is like what Minnesota care is about.Low income or no income you can get Minnesota care. You might have a monthly fee for the policy or have to pay three dollar co-pay for everything. You are only allowed to use up to ten thousand dollars of medical care for a year a t a time. From the patient's perspective, negatives of government-funded healthcare might include. Decrease in flexibility for patients to freely choose from among the vast types of drugs, treatment options, and surgical procedures offered today by higher-priced doctors and hospitals.On June 18, 2009, Speaker of the House Nancy Pelosi told the press, â€Å"I have every confidence that we will have a public option coming out of the House of Representatives — that will be one that is actuarially sound, administratively self-sufficient, one that contributes as to competition, does not eliminate competition. † Less potential doctors may opt to enter the medical profession due to decreased opportunities for highly compensated positions. Fewer doctors coupled with skyrocketing demand for doctors could lead to a shortage of medical professionals, and to longer waiting periods for appointments.The American Medical Association, which represents 29% of U. S. doctors, opposes any government insurance plan mainly because doctors' reimbursement rates will be less than those from most private sector plans. Not all doctors oppose government-funded healthcare, though. There are many other countries, which have government healthcare and are doing well with it. The percentages of longer life expectancy are better in those countries compare to the U. S. Canada’s life expectancy is 81. 3 percent; compare to the U. S is 78. 1 percent. Physicians per 1000 people as follows; Canada is 2. compare to the U. S is at 2. 4. There is not much difference from what we have now compared to government healthcare in services and quality of care per patience. We will benefit of living longer with government healthcare, as we know we are the lowest in life expectancy to many other countries. The government controlling anything should be healthcare. Instead of the other issues they are regulating now. Having the governments provide healthcare would be the best thing for all Am erican’s. I feel we would greatly benefit from this and become more of a healthier country.

Poverty in Philippines Essay

Life is a risking adventure. We commit a lot of obstacles and problems that sometimes pull our hopes down. Watching the documentary creates several feelings about the situations and it brings realizations after and while watching it. First of all, the documentary speaks about a family in Eastern Visayas wherein it reflects a serious poverty in the Philippines. The family experienced or still experiencing sufferings about their whole-life situation. The couples had ten sons and daughters all in all but only six of them were there current priorities. It must be easy for rich families to handle those six responsibilities but for them, it was a serious life challenge. Within a day, eating two meals is the best they can. Green vegetables with rice are considered a delightful meal for them. Because mostly, a piece of bread given by a neighbor or a soup considering rice mixed with water and salt was there food for breakfast while for lunch is still basing for the outcome of their unstable work. They are indeed suffering for poverty – or maybe beyond poverty. As an individual watching an uncommon documentary, I felt a lot of course. First, I felt pity for the whole family but mostly for the children. Children must be playing so free with a full tank – stomach with other kids, educating themselves in school, but what other children of their family do was working too, for the sake of the majority’s food. It was a punch on the heart to see those. Second, I feel so degraded yet fortunate. I am ashamed of myself because they really spend sweats and strengths for their daily benefits while most of us almost take spoon feed from our parents. But I felt so fortunate because even sometimes I feel so poor because of usual money-shortage; I realized how others’ seek hard for a one peso coin. Therefore, the documentary conscientisize most of us, but in a moral way I think. It aroused our conscience not to disgust ourselves because of realizations on mistakes but to change for the better. I am thinking that after watching the documentary, most of the viewer’s felt what I felt too, realized what I realized too, and will change as I’ll change. Starting now, I want to try giving importance with money. I want to encourage myself not to be hopeless in times of struggles. I’ll earn, try my best not to spoil and waste foods, and I will always ask for guidance to God for Him to help me conquer every obstacle. Because life is a risking adventure.

Poems by Emily Dickinson: An Overview

However, to most efficiently express her thoughtful yet Judicious mannerisms would be through her choice of words to create an Image. Emily Dickinson uses Dalton (a style and choice of words) and Imagery (a description of a setting or Image) to paint a picture of splendor and stoically. For Instance, In the poem â€Å"Some keep the Sabbath,† when she writes words Like â€Å"Bobolink† Instead of easy terminology like, hem, a bird! Other Interesting words she chooses to use are â€Å"Chorister (a choir singer), â€Å"Dome† (a church roof Sabbath† (Sunday), â€Å"Surplice† (robes for the choir) and â€Å"Sexton† (the person who tolls the bells for a church).Not only are all of these words unorthodox, but they are all capitalized, whereas all the other words not beginning each verse are lower case, as if they are of another allegorical importance. She also shows the reader a halcyon orchard, where the birds sing as beautifully as the church choir , where the songs ring as delicately as the bells. Emily Dickinson uses the same type of diction in â€Å"There is no Frigate. She writes words like â€Å"Coursers† (horses), â€Å"Traverse† (a journey), â€Å"Toll† (she's expressing no cost), and the word â€Å"Frigate† itself (a large boat or vessel).With a new intention and theme of travel, Dickinson uses word choice in yet another didactic poem. And she draws the reader a new purpose to read, a chance to let go, and enter a utopian world, without a penny's cost. Through her diction and imagery, Emily Dickinson personifies majestic beings and animals into humans, and also personifies objects into vessels persons use. With bird and human-like attributes, Emily Dickinson uses personification (the attribution of human characteristics to things) illuminate a pleasant natural setting.As Dickinson says she sees a â€Å"Bobolink,† she personifies it as a â€Å"Chorister,† but the â€Å"Sextonà ¢â‚¬  who â€Å"toll[s] the Bell† is entitled to sing, which is only an action that can be taken by a human or bird. When she notes God, she claims him to be a â€Å"Clergyman† (a Christian minister). She also writes about how she wears her â€Å"Wings† instead of â€Å"Surplice,† which signifies freedom and naturalist views. Emily Dickinson uses personification In â€Å"There Is no Frigate,† nevertheless, in a peculiarly different way.. She turns man's use of vessels and travel Into miscellaneous things through comparison.She compares a â€Å"Frigate† to a book and â€Å"Coursers† to pages of poetry. Progressively, Dickinson becomes more abstract and makes a connection between a â€Å"Chariot† and the human soul. It Is almost as If she Is making negative connotations about ways of travel, compared to the more special things like the Imagination a person uses, the special feeling a person gets room reading a book in the comfor t of his/her own home (which In turn enlightens the human soul). Lastly, Emily uses biblical allusions and references to God in both poems, to slightly tenet elastic themes.According to most Talent, Is Like ten ultimatum. Or the Lord of all that is categorized as objective or subjective. Emily Dickinson uses God variously in her poetry, there are a plethora biblical allusions (references) and Godly references because of her religious background. The fact that she writes about wearing a pair of â€Å"Wings† caught me by surprise.. To be honest, at iris, we thought she meant a bird, but now we are almost positive Dickinson is saying she will become an angel and return to Heaven.Even mentioning â€Å"Heaven,† going to â€Å"Church† on â€Å"Sabbath† and â€Å"God† preaching are all biblical allusions. Unlike her poem â€Å"Some keep the Sabbath,† which is buzzing with all sorts of allusions, we could only find one relevant reference to the bibl e in â€Å"There is no Frigate. † When the Bible was written, the common way of transportation was by â€Å"Chariot. † In the Bible, the king of Canaan owned nine-hundred chariots, Philistines had thirty thousand chariots.. There were even horses designated to carry the chariots, and there were chariots made for war alone.

Pathophysiology of Malabsorption Syndrome (at the cellullar, tissue Research Paper

Pathophysiology of Malabsorption Syndrome (at the cellullar, tissue and organ level) - Research Paper Example And lastly the transport system of these necessary elements can be affected because of which these nutrients would not be going inside. At the cellular level the malabsorption syndrome can occur due to destruction of cells of pancreas or liver which would produce the necessary juices for the digestion of nutrients. The primary mucosal cell abnormalities can cause deficiency in the transport system of the nutrients. Bacteria can overgrow in these mucosal cells which can cause deficiency of the necessary nutrients. Individuals with Malabsorption syndrome would commonly show signs of diarrhoea, flatus and pain in abdomen. This would be generally seen in individuals who have excessive secretion of intestinal juices. Similarly the hematopoetic system of that individual would also be affected because of the lack of nutrients. Lack of red blood cells and bleeding can occur at such instances. The endocrine system can also be affected of the individual through lack of the nutrients required for hormones. Calcium levels can be affected because of lack of Vitamin D and this can further lead to hyperparathyroidism. Individuals with Malabsorption syndromes show problems with their epidermis and skin because of lack of nutrients required for the development of skin. Nervous system is also affected in this syndrome such as in the deficiency of Vitamin A and B12. The treatment for malabsorption Syndrome depends on the exact cause of the disease. That is if the intraluminal digestion is affected then the exact cause of that defect should be discovered first. If a nutrient is deficient in the body it would be given orally or intravenously to the patient. Enzyme deficiencies can be tackled with treatment from oral or injected enzymes. Similarly the growth of bacteria in the cells can also be stopped by giving antibiotics. Some examples of Malabsorption syndrome are pancreatitis,

Benefits and Challenges of implementing Supply Chain Essay

Benefits and Challenges of implementing Supply Chain - Essay Example The present research has identified that supply chain refers to the activities adopted in transforming natural resources and raw materials into final products. This implies that an organization must take into consideration the impact of the supply chain activities on the stakeholders including the consumers, outside visitors, and employees. It is imperative to note that in complex supply chains, products may be re-entered to the process in case the residual values are to be recycled. In order to create the strong positive relationship with their customers, it is essential for firms to adopt social responsibilities that involve maintaining the clean environment, producing safe products and controlling noise among others. As indicated by Greeff and Ghoshal, organizations are responsible for auditing products and the suppliers’ needs. If the supply activities are not directly controlled, managers within the supply chain should ensure that visibility needs are improved. Another po int to note is that suppliers should collaborate with local partners as a way of making the social responsibility in supply chains to be successful. Given the stiff competition in the local and global markets, there is the need for firms to provide quality brands that meet the needs of the consumers. One of the methods of implementing enterprise sustainability concepts according to Diane is by developing a sustainable supply chain. For instance, in its effort to create the strong connection with its stakeholders, Starbucks Corporation has adopted various strategies that touch on social responsibilities. The company mentors and support farmers in Costa Rica and Ethiopia among other countries in order to ensure unique coffee products that meet the needs of the consumers globally. Similarly, Starbucks assists farmers and other stakeholders to improve the quality of their yields and crops as a way of maintaining the high-quality product for the company.

College Physics Research Paper Example | Topics and Well Written Essays - 1000 words

College Physics - Research Paper Example According to the electromagnetic theory, a charged particle in accelerated motion must radiate energy in the form of electromagnetic radiation. So an electron revolving around the nucleus must also radiate energy and finally fall into the nucleus following a spiral path. 5. Although these quarks can not be isolated individually, but in combination with the others it can give existence to subatomic particles as electrons and protons. An electron is made up of one up-quark and two down-quarks (u, d, d) and a proton is made up of two up-quarks and one down-quark (u, u, d). Water or moisture on the earth absorbs heat from the sun and the surroundings. When enough heat has been absorbed, some of the liquid molecules have enough energy to escape from the liquid and begin to rise into the atmosphere as a vapor. As the vapor rises higher, the temperature of the surrounding air becomes lower. Eventually, the vapor loses enough heat to the surrounding air to allow it to turn back into a liquid. Earth's gravitational pull then causes the liquid to "fall" back down to the earth, thereby completing the cycle. It should be noted that if the temperatures in the surrounding air are low enough, the vapor can condense and then freeze into snow or sleet. Once again, gravity will claim the frozen forms and they will return to the earth. Like giant capacitors in the sky, these clouds get charged up. The upper portion of the cloud is positive

Mass production for ordinary consumers (Thesis- I believe that mass Essay

Mass production for ordinary consumers (Thesis- I believe that mass production of food by companies for consumers are putting the life of individual at risk - Essay Example ney and guarantees stability of quality but I believe that mass production of food by companies for consumers are putting the life of individual at risk. Most obviously mass production of food was reasonable and necessary at the times of industrialization when many people were moving from villages to cities. It helped to provide all classes of population with cheap food of a decent quality because it was made under uniformed conditions. However, as a result all local production has become less and less profitable and local cuisine has ceased to exist (Local Shops 1). In all the regions of the United states people can buy Domino`s pizza with the same taste and eat McDonald`s cheeseburgers. Moreover, in all the countries of the world it is possible to buy Coca–Cola and Lay`s and be sure that their taste is absolutely familiar. Supermarkets took places of small bakeries and vegetable stores turning people into robots who do not differentiate between a chicken from a neighborhood farm and a chicken from a big factory. It makes people less aware of what they are eating and it influences their health. As food giants tend to sell as many products as possible they need to save money on ingredients. It is no wonder that food made on factories and prepared in fast food restaurant chains is not expensive and good looking. First, it mostly contains fats, sodium, and sugar that are harmful for health. Moreover, there is a necessity to guarantee that almost all food will be sold that is why food giants make everything possible to extend the shelf life of the products. A number of additives are supposed to make food look more appealing. However, such ingredients as olestra, aspartame, artificial colors and flavors, monosodium glutamate, saccharin, sodium nitrate, sulfites, cyclamate, caffeine, BHA, BHT and acesulfame-potassium, are not natural and can evoke allergic reaction (Bruso 1). Mass production and fast food industry are considered to be the primary reasons of

Ethical Issues in Marketing Essay Example | Topics and Well Written Essays - 1750 words

Ethical Issues in Marketing - Essay Example However, after its approval for distribution in 1993, Neurontin was aggressively marketed for a large number of off-label usage that were not only unapproved by the FDA, but were also suspected of negative effects such as suicide. Thus, given the important role pharmaceutical companies play in ensuring the well-being of a nation, and the dangerous effect off-label marketing can have on patients; this essay will argue that it is unethical, not to mention illegal, to market drugs for unproven uses on the basis of public health, especially if it is linked to harmful effects such as suicidal behavior. Off-label drug usage is a common practice in the medical community. Defined as the use of medicines for "indication, dosage form, population, or other use parameter not mentioned in the approved labeling," it has been accepted, and even warranted, in some occasions, where it presents the best and sometimes even only course of possible treatment (qtd. in Kaufman 2004, 3). According to Steven Salbu, there are three forms of off-label activities - off-label use, of-label prescription, and off-label marketing (qtd. in Kaufman 2004, 5). While off-label use and prescription are readily accepted, off-label marketing for unapproved usage of drugs is another story. ... The interest of pharmaceutical companies to market off-label usage of their products lies in their need as business entities to get these medicines out in the market as soon as possible without the long and expensive wait that FDA approval requires. One company that took advantage of this leeway to the point of fraudulently marketing their products is Pfizer in its efforts of promoting Neurontin. Neurontin: An Effective Marketing Strategy Neurontin is a legally approved drug indicated as an "adjunctive therapy" for the treatment of partial seizures and epilepsy (Pfizer Inc., 2005, 7). Hence, it is not to be used alone, but only as a secondary treatment "added to other antiepileptic drugs" in the event that the primary drugs are not successful (7). However, it was still aggressively marketed for non-approved uses in treating a wide range of ailments including: bipolar mental disorders, various pain disorders, Lou Gehrig's disease, attention deficit disorders, migraine, drug and alcohol withdrawal seizures, restless leg syndrome, and as a primary treatment for epilepsy (DOJ, 2004). In a whistleblower suit filed by Dr. David Franklin, evidence emerged that the off-label uses previously mentioned were marketed in an illegal and fraudulent manner in what has been known as "the most complete and well documented case of off-label promotion to ever come into public view" (Sweet 2003, 18). According to Franklin, the company implemented a "coordinated national effort to implement an off-label marketing plan" because first, conducting further clinical trials to prove its effectiveness for off-label uses are both too time